AIToolScan

Pomelli Overview

Google Pomelli (labs.google.com/pomelli) is a free AI marketing tool from Google Labs, built in partnership with Google DeepMind, that helps small and medium-sized businesses generate scalable, on-brand marketing content - social media campaigns, product photos, and ads - in three steps: build your Business DNA, get tailored campaign ideas, then edit and download high-quality branded creatives. It was launched as a public beta in October 2025 (US, Canada, Australia, New Zealand, and later Europe) and uses Nano Banana image generation plus agentic AI to keep everything on-brand.

• Business DNA: Enter your website URL and Pomelli analyzes your brand - tone of voice, custom fonts, images, and color palette - into a reusable brand profile that grounds every generation.
• Pomelli Agent: Chat with an agent to build or refine your Business DNA from scratch - upload product docs and photos (up to 20 files, 25 MB each) or describe your brand.
• Campaigns: Generate tailored campaign ideas for your business, or type your own prompt ("create a promo for my new necklaces"), then edit text, images, and typography inside the tool.
• Photoshoot: Turn simple product photos into professional studio and lifestyle imagery with curated templates (Studio, Ingredient, In Use, Contextual) powered by Nano Banana.
• Catalog: Add products or services (from a URL or from scratch) and create Campaigns or Photoshoots from them, grounded in real product info from your website.
• Campaign Ingredients: Add product URLs and up to 3 images to a Campaign prompt so creatives adhere to your actual products.
• Animation & Formats: Animate creatives (9:16 format), resize for different ad sizes, and download assets for Instagram, TikTok, Facebook, YouTube, LinkedIn, and more.
• Brand Books & Websites: Newer agentic features generate comprehensive brand guides and can design and stand up a complete website in a few clicks.
• Free: Available at no charge during the experimental phase, with several hundred image and video generations per account.

How to Get the Best Results

Pomelli's output quality is almost entirely determined by your Business DNA. Users who invest 15-30 minutes setting it up correctly get first-draft content they barely need to edit; users who skip it get generic, off-brand results. Treat the DNA as a living document and refresh it as your brand evolves.

• Master the Business DNA first: The clearer your DNA, the less editing you will do later. After the website scan, review every field for accuracy, remove irrelevant images, and upload a high-resolution logo (PNG with transparent background) if you have one.
• Be specific, not vague: Replace "friendly and professional" with concrete parameters - "Conversational-authoritative (Formality: 6). Friendly but data-backed." - and define your target audience by role, age range, pain points, and aspirations.
• Add do/don't examples: Tell Pomelli what to avoid - "No buzzwords like 'revolutionary' or 'game-changing'", "Show, don't sell. Use specific numbers." - to dramatically reduce generic output.
• Use the Negative DNA strategy: Explicitly state what your brand is NOT (not a discount brand, not enterprise-only, no hyperbole). This negative prompting keeps generations on-brand.
• Show real examples: Paste 5-7 of your best-performing headlines, social posts, and email subject lines as reference content - Pomelli replicates patterns better from examples than from descriptions. Quality over quantity: 10 perfect brand images beat 50 mediocre ones.
• The screenshot-to-Gemini trick: Screenshot the blank Business DNA template and paste it into Gemini (free) with "I'm starting a [business]. Help me come up with values for these fields." - you get usable brand values in 2 minutes instead of 20.
• Make campaign prompts concrete: Include goal ("drive demo signups"), target audience, and constraints ("no discount messaging, focus on time-saving benefits") so the campaign brief is focused.
• Ground campaigns with ingredients: Add your product URLs and images to the Campaign prompt so creatives follow your real product photos, titles, and descriptions from your site.
• Use Photoshoot for product visuals: Start with any picture (polish not required), pick a template or style, generate, then refine with natural language ("change my background to a forest", "restyle to look like this style reference"). One-click "Add all to Business DNA" builds your brand image library.
• Edit with natural language: Open any creative and change the image, header, description, or CTA; adjust typography; use the Fix layout button when elements look out of place.
• Animate the right way: Switch the creative to 9:16 story format before the Animate button appears. Animated text tends to break - animate without text and add text afterward.
• Always review before publishing: AI can modify fine details of your products (colors, logos, textures). Review all generated images and check how they look in the actual platform preview before posting.
• Advanced workflow - Gemini concept first: Generate a specific campaign concept (e.g. a carousel breakdown) in Gemini, then paste the concept into Pomelli's prompt box: "Please create a campaign for this blog post based on this concept. Here is the blog post: [URL]. Here is the concept: [paste]." This turns default results into content with a real angle.
• Iterate monthly: Generate 5-10 campaigns, collect first-draft acceptance rates, change only 1-2 DNA parameters at a time, and re-test. Treat DNA as a living document, not set-and-forget.
• Platform notes: One brand profile per Google account (reset DNA to switch brands); optional AI watermark in Account Settings; some websites with bot blocking (captchas) may not scan - use your homepage or a landing page instead.

Pros (Good Points)

• Free and fast: Several hundred image and video generations at no charge - from website scan to publishable creatives in minutes.
• True on-brand consistency: Business DNA (fonts, colors, voice, values) grounds every campaign, photoshoot, and asset.
• Professional product shots: Photoshoot turns simple phone photos into studio-quality imagery with Nano Banana.
• No design skills needed: Built for SMB owners - edit with natural language, not design tools.
• Extends beyond posts: Animation, ad-size resizing, brand books, and website generation cover the full marketing workflow.

Cons (Bad Points)

• Limited availability: Public beta in select countries (US, Canada, Australia, New Zealand, Europe) in English only - other regions may need a VPN.
• Accuracy risks: AI can alter fine product details like colors, logos, and textures - every image needs human review before publishing.
• Experimental quality: Logo generation and some outputs can be inconsistent; features and limits may change drastically.
• Website scan limits: Sites with bot-blocking mechanisms (captchas) may not work with Pomelli.
• Outputs are first drafts: Best results still need human polish, and one brand profile per account limits multi-brand use.